British pop star Lily Allen has partnered with UK wellness brand Lovehoney to release a curated sex toy collection. Allen personally tested each item in the six-piece line.

The launch coincides with news that a viral infection forced the 41-year-old singer to cancel her tour stop in Auckland, New Zealand.

Behind the Six-Piece Collection Tested on Tour

With prices starting at £39.99 ($53.40), the collaborative 'Love, Lily' range includes clitoral suction stimulators, wand vibrators, a 24-day advent calendar, and a vibrating polka-dot butt plug.

Allen explained that she evaluated the products during private downtime while travelling for her 'Lily Allen Performs West End Girl' tour.

'When I had a little down-time, it was a nice way to relax and unwind,' Allen stated in a press release.

She added that the novelty plug originated from an album reference that previously debuted as a limited-edition merchandise USB drive.

'We thought it would be fun to make it properly and launch it almost a year to the day since we released West End Girl,' Allen noted.

Lovehoney marketing director Steve Thomson said the line aims to give people an accessible starting point to explore personal pleasure without judgment.

'I am so sorry to have to tell you that I have come down with a viral infection,' Allen shared on social media.

'I was really looking forward to seeing you all and am absolutely gutted to be letting you down,' she added.

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What Medical Studies Reveal About Sex Toy Use

Public health data demonstrates that adult pleasure devices have moved firmly into mainstream wellness routines across broad demographics.

Research conducted by Indiana University found that 53 percent of women and 45 percent of men aged 18 to 60 use vibrators.

Research suggests that oxytocin levels can rise during orgasm, although the hormonal response varies between individuals. Sexual activity and orgasm have also been associated with changes in pain perception, relaxation and sleep, but the strength and consistency of these effects vary across studies.

A study published in the Journal of the American Medical Association in 2004 found an association between more frequent ejaculation and a lower risk of prostate cancer in some groups of men. The findings do not establish that frequent ejaculation prevents the disease.

Clinical Advantages for Intimacy and Menopausal Health

Vibrators may also be used as an adjunct to treatment for certain sexual difficulties, although their suitability depends on the individual and the condition being treated.

General practitioner Dr Stephanie de Giorgio has discussed the potential benefits of vaginal vibrators for sexual wellbeing during menopause, although evidence for their effectiveness in relieving specific menopausal symptoms remains limited.

'One unexpected benefit of sex toy use, seen in a study of menopausal women, was an improvement in sleep and overnight menopausal sweating,' Dr. de Giorgio said.

Former nurse Samantha Evans explained that some people use vibrators as part of exploring sexual sensation and comfort. However, vaginismus requires individualised assessment and treatment, and vibration should not be presented as a universally suitable or painless intervention.

For men, constriction rings can help maintain erections in some circumstances. Penile vibratory stimulation has also been studied for certain ejaculatory difficulties, although it should not be presented as an established treatment for premature ejaculation.

To make cleaning easier, Evans advises choosing non-porous materials such as body-safe silicone, glass or ABS plastic. Sex toys should be cleaned according to the manufacturer's instructions, as material choice alone cannot eliminate the risk of infection.

'For me, toys can help you to better understand your body and learn what you like,' Allen shared regarding her collection.

'I've been able to use that knowledge to express what I want in my relationships, which is empowering,' she concluded.

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